Brand Protection Online
The online world continues to develop and change. Social media and mobile access to networks and information is commonplace. Product, service and retail brands have all engaged with this new marketing channel. The challenges for an effective brand protection programme, and management of risk more generally, are a complex mix of legal, reputation and cost. This session will cover the following areas:
- Understanding the challenges. Is cybersquatting still relevant? A brief case study will illustrate the practical problems that a brand can face.
- Understanding the legal issues. Fraud, unlawful comparative advertising, trademark infringement, counterfeit goods, spoof sites and disclosure of confidential information are all issues that arise.
- Getting to grips with governance. How to ensure that legal issues are properly assessed; the PR is properly managed; customer relationships are maintained, litigation is carefully considered and costs are controlled, while addressing many thousands of issues.
- Being imaginative. The online world offers plenty of challenges, yet there are real opportunities to enhance client and customer satisfaction by adopting online techniques to manage customer disputes.
John MacKenzie
Partner
Shepherd & Wedderburn
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Tackling the Increased Level of Sophistication in the Economic Analysis of Monopolies and Mergers
The economic analysis of mergers done by the EC and national authorities is getting more sophisticated. This is making the process last longer and increasing costs and complexity. The quantitative analysis, metrics and statistical analysis that need to be done can be quite a burden for in-house lawyers.
The speaker in this session will give practical advice on how General Counsels can deal with the informational requests posed by the authorities and minimise the risk of mergers being referred to stage II. or not getting ‘cleared’ by the authorities.
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